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New-Product Forecasting Research with Focus on Diffusion Modeling

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Erica Mina Okada

Home Page:

http://mkt.shidler.hawaii.edu/
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Most Recent NPF Publication: 2006
First NPF Publication: 2006
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NPF Publication Count: 1.00
Adjusted Count: 1.00
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NPF Publications:

Okada, Erica Mina. 2006. Upgrades and new purchases. Journal of Marketing 70 92-102.
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NPF Subjects:

repeat, replacement and multiple purchases
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Empirical Cases: Empirical cases not yet indexed

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