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New-Product Forecasting Research with Focus on Diffusion Modeling

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Abbie Griffin

Home Page:

http://www.business.utah.edu/
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Most Recent NPF Publication: 2006
First NPF Publication: 2006
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NPF Publication Count: 1.00
Adjusted Count: 0.33
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NPF Publications:

Hauser, John R., Gerard J. Tellis, Abbie Griffin. 2006. Research on innovation: a review and agenda for marketing science. Marketing Science 25 (6) 687-717.
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NPF Subjects:

innovators, imitators, laggards, etc.

network effects
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Empirical Cases: None

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