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Chen, Yubo, Jinhong Xie. 2008. Managing online social interactions: sales impacts of observational learning vs word-of-mouth. Conference Presentation, 2008 INFORMS Marketing Science Conference.
Xie, Jinhong, Michael Song, Marvin Sirbu, Qiong Wang. 1997. Kalman filter estimation of new product diffusion models. Journal of Marketing Research 34 378–393.
estimation
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