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Clothes Dryers | USA Annual Unit Sales | Statistical Abstract of the United States
| ___________ |
| DID: | 12 |
| Case Name: | Clothes Dryers | USA Annual Unit Sales | Statistical Abstract of the United States |
| Product: | Clothes Dryers |
| Region: | USA |
| Data Source: | Statistical Abstract of the United States |
| Measure: | Unit Sales |
| Measure: | Penetration |
| Interval: | Annual |
| Period: | 1947-1989 |
| ___________ |
| Case Used by: |
Deleersnyder, Barbara, Marnik G. Dekimpe, Miklos Sarvary, Philip M. Parker. 2004. Weathering tight economic cycles: the sales evolution of consumer durables over the business cycle. Quantitative Marketing and Economics 4 347–383. |
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Golder, Peter N., Gerard J. Tellis. 1998. Beyond diffusion: an affordability model of the growth of new consumer durables. Journal of Forecasting 17 259-280. |
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Golder, Peter N., Gerard J. Tellis. 1997. Will it ever fly: modeling the takeoff of really new consumer durables. Marketing Science 16 (3) 256–270. |
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Parker, Philip M. 1992. Price elasticity dynamics over the product life cycles. Journal of Marketing Research 29(3) 358–367. |
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Mahajan, Vijay, Charlotte H. Mason, V. Seenu Srinivasan. 1986. An evaluation of estimation procedures for new product diffusion models. In Innovation Diffusion Models of New Product Acceptance, Vijay Mahajan and Yoram Wind, eds. Cambridge, MA: Ballinger Publishing Company. |
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Rao, Sanjay Kumar. 1985. An empirical comparison of sales forecasting models. Journal of Product Innovation Management 2 (December) 232-242. |
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Easingwood, Christopher J., Vijay Mahajan, Eitan Muller. 1983. A nonuniform influence innovation diffusion model of new product acceptance. Marketing Science 2 273–296. |
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Schmittlein, David C., Vijay Mahajan. 1982. Maximum likelihood estimation for an innovation diffusion model of new product acceptance. Marketing Science 1 (1) 57–78. |
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Bretschneider, Stuart I., Vijay Mahajan. 1980. Adaptive technological substitution models. Technological Forecasting and Social Change 18 129–139. |
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Bass, Frank M. 1969. A new product growth model for consumer durables. Management Science 15 215–227. |
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Bass, Frank M. 1967. A new product growth model for consumer durables. Working Paper. |
| ___________ |
| 1947 | 58000 | |
| 1948 | 92000 | |
| 1949 | 106000 | |
| 1950 | 319000 | |
| 1951 | 492000 | |
| 1952 | 635000 | |
| 1953 | 737000 | 0.036 |
| 1954 | 941000 | |
| 1955 | 1397000 | |
| 1956 | 1523000 | |
| 1957 | 1294000 | |
| 1958 | 1240000 | |
| 1959 | 1409000 | |
| 1960 | 1260000 | 0.178 |
| 1961 | 1236000 | |
| 1962 | 1420000 | |
| 1963 | 1599000 | 0.213 |
| 1964 | 1800000 | |
| 1965 | 2098000 | 0.242 |
| 1966 | 3800000 | 0.264 |
| 1967 | 2648000 | 0.305 |
| 1968 | 2862000 | 0.346 |
| 1969 | 3022000 | 0.388 |
| 1970 | 2981000 | 0.403 |
| 1971 | 3377000 | 0.446 |
| 1972 | 3925000 | 0.51 |
| 1973 | 4526000 | 0.539 |
| 1974 | 3584000 | 0.565 |
| 1975 | 2680000 | 0.577 |
| 1976 | 3174000 | 0.586 |
| 1977 | 3339000 | 0.593 |
| 1978 | 3392000 | 0.603 |
| 1979 | 3333000 | 0.615 |
| 1980 | 2933000 | |
| 1981 | 2892000 | 0.451 |
| 1982 | 2612000 | 0.598 |
| 1983 | 3111000 | |
| 1984 | 3484000 | 0.615 |
| 1985 | 3701000 | |
| 1986 | 4114000 | |
| 1987 | 4421000 | |
| 1988 | 4363000 | |
| 1989 | 4404000 | |
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