Clothes Washers | USA Annual Unit Sales | Statistical Abstract of the United States

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DID:	13
Case Name:	Clothes Washers | USA Annual Unit Sales | Statistical Abstract of the United States
Product:	Clothes Washers
Region:	USA
Data Source:	Statistical Abstract of the United States
Measure:	Unit Sales
Measure:	Penetration
Interval:	Annual
Period:	1927-1989
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Case Used by:	Deleersnyder, Barbara, Marnik G. Dekimpe, Miklos Sarvary, Philip M. Parker. 2004. Weathering tight economic cycles: the sales evolution of consumer durables over the business cycle. Quantitative Marketing and Economics 4 347–383.
	Takada, Hirokazu, Dipak C. Jain. 1991. Cross-national analysis of diffusion of consumer durable goods in Pacific Rim countries. Journal of Marketing 55 48–54.
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Year	Unit Sales	Household Penetration
1927	760000
1928
1929	956000
1930
1931	818000
1932
1933	1071000
1934
1935	1208000
1936
1937	1493000
1938
1939	1393000
1940
1941
1942
1943
1944
1945
1946	2047000
1947	4281000
1948	4616000
1949	3200000
1950	4273000
1951	3384000
1952	3266000
1953	3592000	0.762
1954	3610000
1955	4391000
1956	4542000
1957	3791000
1958	3770000
1959	3950000
1960	3364000	0.931
1961	3444000
1962	3795000
1963	4030000
1964	4259000
1965	4430000	0.797
1966	4559000	0.814
1967	4323000	0.882
1968	4482000	0.943
1969	4379000	0.948
1970	7075000	0.919
1971	4609000	0.943
1972	5107000	0.969
1973	5504000	0.678
1974	4948000	0.684
1975	3978000	0.699
1976	4492000	0.725
1977	4648000	0.733
1978	4728000	0.752
1979	4666000	0.773
1980	4254000
1981	4195000	0.737
1982	3791000	0.714
1983	4315000
1984	4711000	0.731
1985	4925000
1986	5430000
1987	5610000
1988	5708000
1989	5765000

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