Bed Coverings, Electric | USA Annual Unit Sales | Statistical Abstract of the United States

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DID:	18
Case Name:	Bed Coverings, Electric | USA Annual Unit Sales | Statistical Abstract of the United States
Product:	Bed Coverings, Electric
Region:	USA
Data Source:	Statistical Abstract of the United States
Measure:	Unit Sales
Measure:	Penetration
Interval:	Annual
Period:	1946-1981
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Case Used by:	Golder, Peter N., Gerard J. Tellis. 1998. Beyond diffusion: an affordability model of the growth of new consumer durables. Journal of Forecasting 17 259-280.
	Parker, Philip M. 1992. Price elasticity dynamics over the product life cycles. Journal of Marketing Research 29(3) 358–367.
	Bass, Frank M. 1969. A new product growth model for consumer durables. Management Science 15 215–227.
	Bass, Frank M. 1967. A new product growth model for consumer durables. Working Paper.
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Year	Unit Sales	Household Penetration
1946	200000
1947	630000
1948	675000
1949	440000
1950	800000
1951	776000
1952	830000
1953	948000	0.086
1954	1104000
1955	1460000
1956	2085000
1957	2200000
1958	2475000
1959	3300000
1960	3335000	0.213
1961	4300000
1962	4725000
1963	5350000
1964	5125000
1965	4610000	0.324
1966	4400000	0.347
1967	4160000	0.387
1968	4175000	0.423
1969	4375000	0.456
1970	4050000	0.475
1971	4000000	0.495
1972	4100000	0.527
1973	4300000	0.539
1974	4410000	0.557
1975	4032000	0.57
1976	4370000	0.586
1977	4490000	0.599
1978	4900000	0.618
1979	5125000	0.642
1980	5586000
1981	5161000

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