Milk Containers, Plastic (1 gallon) 1963-1987 USA Penetration - ? Source

Case Used by:	Lilien, Gary L., Arvind Rangaswamy, Christophe Van den Bulte. 2000. Diffusion models: managerial applications and software. In New-Product Diffusion Models. London: Kluwer Academic Publishers..
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DID:	225
Case Name:	Milk Containers, Plastic (1 gallon) 1963-1987 USA Penetration - ? Source
Product:	Milk Containers, Plastic (1 gallon)
Group:
Model:	Bass Model
Region:	USA
Segment:
Used in Paper:	1295
Data Source:	? Source
Source Web:
Measure:	Penetration
Interval:	Annual
Period:	1963-1987
Introduction:	1963
Bass Model M:	1
Bass Model p:	0.02
Bass Model q:	0.255
Other:	dataNo = 25

Year	Penetration	Change in Penetration
1963	0
1964	0.0089	0.0089
1965	0.0612	0.0523
1966	0.0855	0.0243
1967	0.1315	0.046
1968	0.1657	0.0342
1969	0.2029	0.0372
1970	0.2512	0.0483
1971	0.3157	0.0645
1972	0.4116	0.0959
1973	0.5036	0.092
1974	0.5509	0.0473
1975	0.5927	0.0418
1976	0.6644	0.0717
1977	0.7408	0.0764
1978	0.8041	0.0633
1979	0.8573	0.0532
1980	0.8985	0.0412
1981	0.9297	0.0312
1982	0.9519	0.0222
1983	0.9672	0.0153
1984	0.9771	0.0099
1985	0.9844	0.0073
1986	0.986	0.0016
1987	0.99	0.004

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