Freezers | USA Annual Unit Sales | Statistical Abstract of the United States

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DID:	23
Case Name:	Freezers \| USA Annual Unit Sales \| Statistical Abstract of the United States
Product:	Freezers
Region:	USA
Data Source:	Statistical Abstract of the United States
Measure:	Unit Sales
Measure:	Penetration
Interval:	Annual
Period:	1946-1989
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Case Used by:	Deleersnyder, Barbara, Marnik G. Dekimpe, Miklos Sarvary, Philip M. Parker. 2004. Weathering tight economic cycles: the sales evolution of consumer durables over the business cycle. Quantitative Marketing and Economics 4 347–383.
	Deleersnyder, Barbara, Marnik G. Dekimpe, Miklos Sarvary, Philip M. Parker. 2004. Weathering tight economic cycles: the sales evolution of consumer durables over the business cycle. Quantitative Marketing and Economics 4 347–383.
	Parker, Philip M. 1992. Price elasticity dynamics over the product life cycles. Journal of Marketing Research 29(3) 358–367.
	Bass, Frank M. 1969. A new product growth model for consumer durables. Management Science 15 215–227.
	Bass, Frank M. 1967. A new product growth model for consumer durables. Working Paper.
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