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New-Product Forecasting Research with Focus on Diffusion Modeling

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Lawn Mowers | USA Annual Unit Sales | Statistical Abstract of the United States

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DID:24
Case Name:Lawn Mowers | USA Annual Unit Sales | Statistical Abstract of the United States
Product:Lawn Mowers
Region:USA
Data Source:Statistical Abstract of the United States
Measure:Unit Sales
Interval:Annual
Period:1948-1978
___________
Case Used by:

Bass, Frank M. 1969. A new product growth model for consumer durables. Management Science 15 215–227.

Bass, Frank M. 1967. A new product growth model for consumer durables. Working Paper.

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Chart 24_1

YearUnit Sales
1948397000
1949529000
19501080000
19511241000
19521155000
19531275000
19541750000
19552750000
19563200000
19573300000
19583452000
19594200000
19603800000
19613500000
19624000000
19633900000
19644100000
19654500000
19664900000
19674900000
19685490000
19695700000
19705650000
19715575000
19726130000
19737461000
19747645000
19755670000
19766000000
19776085000
19786315000

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