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Updated 5/18/08

New-Product Forecasting Research with Focus on Diffusion Modeling

Case Used by:	Mahajan, Vijay, Eitan Muller. 1998. When is it worthwhile targeting the majority instead of the innovators in a new product launch?. Journal of Marketing Research 35 488-495.
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DID	2458
Product	Air Conditioners, Room
Interval	n/a
Region	___Region
Measure	Parameter Estimates
Period	? Period
Source	Easingwood, Mahajan, and Muller (1981, 1983)

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