Toasters 1922-1979 USA Penetration - ? Source

Case Used by:	Lilien, Gary L., Arvind Rangaswamy, Christophe Van den Bulte. 2000. Diffusion models: managerial applications and software. In New-Product Diffusion Models. London: Kluwer Academic Publishers..
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DID:	258
Case Name:	Toasters 1922-1979 USA Penetration - ? Source
Product:	Toasters
Group:
Model:	Bass Model
Region:	USA
Segment:
Used in Paper:	1295
Data Source:	? Source
Source Web:
Measure:	Penetration
Interval:	Annual
Period:	1922-1979
Introduction:	Unspecified
Bass Model M:	1
Bass Model p:	0.038
Bass Model q:	0
Other:	dataNo = 58

Year	Penetration	Change in Penetration
1922	0.104
1923	0.132	0.028
1924	0.142	0.01
1925	0.23	0.088
1926	0.251	0.021
1927	0.258	0.007
1928	0.28	0.022
1929	0.371	0.091
1930	0.392	0.021
1931	0.403	0.011
1932	0.422	0.019
1933	0.46	0.038
1934	0.468	0.008
1935	0.498	0.03
1936	0.523	0.025
1937	0.53	0.007
1938	0.546	0.016
1939	0.555	0.009
1940	0.576	0.021
1941	0.594	0.018
1942	0.592	-0.002
1943	0.586	-0.006
1944	0.577	-0.009
1945	0.561	-0.016
1946	0.577	0.016
1947	0.583	0.006
1948	0.575	-0.008
1949	0.596	0.021
1950	0.603	0.007
1951	0.615	0.012
1952	0.629	0.014
1953	0.639	0.01
1954	0.642	0.003
1955	0.658	0.016
1956	0.671	0.013
1957	0.688	0.017
1958	0.692	0.004
1959	0.704	0.012
1960	0.72	0.016
1961	0.731	0.011
1962	0.766	0.035
1963	0.799	0.033
1964	0.811	0.012
1965	0.836	0.025
1966	0.863	0.027
1967	0.876	0.013
1968	0.893	0.017
1969	0.91	0.017
1970	0.926	0.016
1971	0.942	0.016
1972	0.951	0.009
1973	0.965	0.014
1974	0.978	0.013
1975	0.986	0.008
1976	0.994	0.008
1977	0.999	0.005
1978	0.999	0
1979	0.999	0

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