Refrigerators | USA Annual Unit Sales | Statistical Abstract of the United States

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DID:	33
Case Name:	Refrigerators | USA Annual Unit Sales | Statistical Abstract of the United States
Product:	Refrigerators
Region:	USA
Data Source:	Statistical Abstract of the United States
Measure:	Unit Sales
Measure:	Penetration
Interval:	Annual
Period:	1921-1989
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Case Used by:	Deleersnyder, Barbara, Marnik G. Dekimpe, Miklos Sarvary, Philip M. Parker. 2004. Weathering tight economic cycles: the sales evolution of consumer durables over the business cycle. Quantitative Marketing and Economics 4 347–383.
	Parker, Philip M. 1992. Price elasticity dynamics over the product life cycles. Journal of Marketing Research 29(3) 358–367.
	Bass, Frank M. 1969. A new product growth model for consumer durables. Management Science 15 215–227.
	Bass, Frank M. 1967. A new product growth model for consumer durables. Working Paper.
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Year	Unit Sales	Household Penetration
1921	5000
1922
1923	18000
1924
1925	75000
1926
1927	390000
1928
1929	890000
1930
1931	1050000
1932
1933	1160000
1934
1935	1882000
1936
1937	2824000
1938
1939	1773000
1940
1941
1942
1943
1944
1945
1946	2100000
1947	3400000
1948	4766000
1949	4450000
1950	6200000
1951	4075000
1952	3570000
1953	3650000	0.892
1954	3600000
1955	4200000
1956	3700000
1957	3350000
1958	3117000
1959	3785000
1960	3475000	0.98
1961	3480000
1962	3775000
1963	4125000	0.988
1964	4530000
1965	4930000	0.983
1966	4916000	0.995
1967	4713000	0.996
1968	5151000	0.997
1969	5296000	0.998
1970	5286000	0.998
1971	5691000	0.998
1972	6315000	0.999
1973	6774000	0.999
1974	5982000	0.999
1975	4577000	0.999
1976	4817000	0.998
1977	5707000	0.999
1978	5890000	0.997
1979	5701000	0.998
1980	5173000
1981	4997000
1982	4365000
1983	6006000
1984	5731000
1985	5874000
1986	6284000
1987	6724000
1988	6973000
1989	6799000

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