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New-Product Forecasting Research with Focus on Diffusion Modeling

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Shavers, Electric | USA Annual Unit Sales | Statistical Abstract of the United States

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DID:36
Case Name:Shavers, Electric | USA Annual Unit Sales | Statistical Abstract of the United States
Product:Shavers, Electric
Region:USA
Data Source:Statistical Abstract of the United States
Measure:Unit Sales
Interval:Annual
Period:1946-1962
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Case Used by:

Golder, Peter N., Gerard J. Tellis. 1997. Will it ever fly: modeling the takeoff of really new consumer durables. Marketing Science 16 (3) 256–270.

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Chart 36_1

YearUnit Sales
19462115000
19472500000
19481650000
19491725000
19502150000
19512200000
19522750000
19533500000
19543957000
19554750000
19566900000
19576650000
19586400000
19596150000
19605950000
19616500000
19626700000

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