Televisions, BW | USA Annual Unit Sales | Statistical Abstract of the United States

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DID:	41
Case Name:	Televisions, BW | USA Annual Unit Sales | Statistical Abstract of the United States
Product:	Televisions, BW
Region:	USA
Data Source:	Statistical Abstract of the United States
Measure:	Unit Sales
Measure:	Penetration
Interval:	Annual
Period:	1946-1987
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Case Used by:	Pae, Jae H, Donald R. Lehmann. 2003. Multigeneration innovation diffusion: the impact of intergeneration time. Journal of the Academy of Marketing Science 31 36-45.
	Parker, Philip M. 1992. Price elasticity dynamics over the product life cycles. Journal of Marketing Research 29(3) 358–367.
	Easingwood, Christopher J., Vijay Mahajan, Eitan Muller. 1983. A nonuniform influence innovation diffusion model of new product acceptance. Marketing Science 2 273–296.
	Bass, Frank M. 1969. A new product growth model for consumer durables. Management Science 15 215–227.
	Bass, Frank M. 1967. A new product growth model for consumer durables. Working Paper.
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Year	Unit Sales	Household Penetration
1946	7000
1947	179000
1948	975000
1949	3000000
1950	7464000
1951	5385000
1952	6096000
1953	7216000	0.467
1954	7347000
1955	7757000
1956	7387000
1957	6399000
1958	4920000
1959	6350000
1960	5708000	0.899
1961	6178000
1962	6471000
1963	7130000	0.908
1964	8120000
1965	8382000	0.941
1966	7288000	0.971
1967	5104000	0.978
1968	5813000	0.981
1969	5309000	0.985
1970	4546000	0.987
1971	4848000	0.987
1972	5600000	0.998
1973	7297000	0.999
1974	6868000	0.999
1975	4968000	0.999
1976	5196000	0.999
1977	5664000	0.999
1978	6064000	0.999
1979	6281000	0.999
1980	6149000
1981	5542000	0.475
1982	5750000	0.465
1983	5761000
1984	5068000	0.432
1985	3745000
1986	3730000
1987	3506000

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