Telephones, Cellular 1985-1996 USA Penetration - ? Source

Case Used by:	Lilien, Gary L., Arvind Rangaswamy, Christophe Van den Bulte. 2000. Diffusion models: managerial applications and software. In New-Product Diffusion Models. London: Kluwer Academic Publishers..
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DID:	412
Case Name:	Telephones, Cellular 1985-1996 USA Penetration - ? Source
Product:	Telephones, Cellular
Group:
Model:	Bass Model
Region:	USA
Segment:
Used in Paper:	1295
Data Source:	? Source
Source Web:
Measure:	Penetration
Interval:	Annual
Period:	1985-1996
Introduction:	Unspecified
Bass Model M:	0.451
Bass Model p:	0.008
Bass Model q:	0.421
Other:	dataNo = 12

Year	Penetration	Change in Penetration
1985	0.0069
1986	0.0084	0.0015
1987	0.009	0.0006
1988	0.015	0.006
1989	0.0239	0.0089
1990	0.0653	0.0414
1991	0.0731	0.0078
1992	0.1005	0.0274
1993	0.135	0.0345
1994	0.1651	0.0301
1995	0.2359	0.0708
1996	0.2784	0.0425

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