Televisions, Color | USA Annual Unit Sales | Statistical Abstract of the United States

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DID:	42
Case Name:	Televisions, Color | USA Annual Unit Sales | Statistical Abstract of the United States
Product:	Televisions, Color
Region:	USA
Data Source:	Statistical Abstract of the United States
Measure:	Unit Sales
Measure:	Penetration
Interval:	Annual
Period:	1960-1989
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Case Used by:	Pae, Jae H, Donald R. Lehmann. 2003. Multigeneration innovation diffusion: the impact of intergeneration time. Journal of the Academy of Marketing Science 31 36-45.
	Golder, Peter N., Gerard J. Tellis. 1998. Beyond diffusion: an affordability model of the growth of new consumer durables. Journal of Forecasting 17 259-280.
	Golder, Peter N., Gerard J. Tellis. 1997. Will it ever fly: modeling the takeoff of really new consumer durables. Marketing Science 16 (3) 256–270.
	Parker, Philip M. 1992. Price elasticity dynamics over the product life cycles. Journal of Marketing Research 29(3) 358–367.
	Tanny, Stephen M., Nicholas A. Derzko. 1988. Innovators and imitators in innovation diffusion modeling. Journal of Forecasting 7 (4) 225-234.
	Mahajan, Vijay, Charlotte H. Mason, V. Seenu Srinivasan. 1986. An evaluation of estimation procedures for new product diffusion models. In Innovation Diffusion Models of New Product Acceptance, Vijay Mahajan and Yoram Wind, eds. Cambridge, MA: Ballinger Publishing Company.
	Rao, Sanjay Kumar. 1985. An empirical comparison of sales forecasting models. Journal of Product Innovation Management 2 (December) 232-242.
	Easingwood, Christopher J., Vijay Mahajan, Eitan Muller. 1983. A nonuniform influence innovation diffusion model of new product acceptance. Marketing Science 2 273–296.
	Schmittlein, David C., Vijay Mahajan. 1982. Maximum likelihood estimation for an innovation diffusion model of new product acceptance. Marketing Science 1 (1) 57–78.
	Bass, Frank M. 1969. A new product growth model for consumer durables. Management Science 15 215–227.
	Bass, Frank M. 1967. A new product growth model for consumer durables. Working Paper.
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Year	Unit Sales	Household Penetration
1960	120000
1961
1962
1963	747000	0.017
1964	1480000
1965	2646000	0.051
1966	5092000	0.095
1967	5777000	0.15
1968	5981000	0.262
1969	5962000	0.357
1970	4822000	0.382
1971	6349000	0.425
1972	7908000	0.607
1973	10073000	0.671
1974	8411000	0.715
1975	6485000	0.744
1976	7700000	0.777
1977	9107000	0.813
1978	10236000	0.852
1979	9793000	0.898
1980	10855000
1981	11262000	0.823
1982	11377000	0.848
1983	13939000
1984	15946000	0.88
1985	16894000
1986	18855000
1987	18473000
1988	19173000
1989	20955000

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