Toothbrushes, Electric 1990-1996 USA Penetration - ? Source

Case Used by:	Lilien, Gary L., Arvind Rangaswamy, Christophe Van den Bulte. 2000. Diffusion models: managerial applications and software. In New-Product Diffusion Models. London: Kluwer Academic Publishers..
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DID:	507
Case Name:	Toothbrushes, Electric 1990-1996 USA Penetration - ? Source
Product:	Toothbrushes, Electric
Group:
Model:	Bass Model
Region:	USA
Segment:
Used in Paper:	1295
Data Source:	? Source
Source Web:
Measure:	Penetration
Interval:	Annual
Period:	1990-1996
Introduction:	Unspecified
Bass Model M:	0.148
Bass Model p:	0.11
Bass Model q:	0.548
Other:	dataNo = 7

Year	Penetration	Change in Penetration
1990	0.05
1991	0.07	0.02
1992	0.115	0.045
1993	0.1228	0.0078
1994	0.1301	0.0073
1995	0.1459	0.0158
1996	0.1513	0.0054

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