durable products
| Definition: |
|
| ___________ |
| Count: |
5 |
| ___________ |
| Publications: |
Prasad, Ashutosh, Bart J. Bronnenberg, Vijay Mahajan. 2004. Product entry timing in dual distribution channels: the case of the movie industry. Review of Marketing Science 2(1) 1-18. |
|
Steffens, Paul R. 2003. A model of multiple-unit ownership as a diffusion process. Technological Forecasting and Social Change 70 901–917. |
|
Horsky, Dan. 1990. A diffusion model incorporating product benefits, price, income and information. Marketing Science 9 342–365. |
|
Kamakura, Wagner A., Siva K. Balasubramanian. 1987. Long-Term forecasting with innovation diffusion models: the impact of replacement purchases. Journal of Forecasting 6 1–19. |
|
Winer, Russell S. 1985. A price vector model of demand for consumer durables: preliminary developments. Marketing Science 4 (Winter) 74-90. |
Ask or answer a question, provide enlightenment or start a discussion. To Note anonymously, select your Handle from the dropdown on the right.
Add a Note
|