entertainment industry
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| Count: |
5 |
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| Publications: |
Eliashberg, Jehoshua, Anita Elberse, Mark Leenders. 2006. The motion picture industry: critical issues in practice, current research, and new research directions. Marketing Science 25 (6) 638-661. |
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Ainslie, Andrew, Xavier Drèze, Fred S. Zufryden. 2005. Modeling movie life cycles and market share. Marketing Science 24 (3) 508-517. |
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Elberse, Anita, Jehoshua Eliashberg. 2003. Demand and supply dynamics for sequentially released products in international markets: the case of motion pictures. Marketing Science 22 (3) 329–354. |
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Moe, Wendy, Peter S. Fader. 2002. Using advanced purchase orders to forecast new product sales. Marketing Science 21 347–364. |
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Eliashberg, Jehoshua, Steven M. Shugan. 1997. Film critics: influencers or predictors?. Journal of Marketing 61 68–78. |
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