game theory

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Count:	9
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Publications:	Bayus, Barry L., Sanjay Jain, Ambar G. Rao. 2001. Truth or consequences: an analysis of vaporware and new product announcements. Journal of Marketing Research 38(February) 3–11.
	Fruchter, Gila E. 1999. Short communications: oligopoly advertising strategies with market expansion. Optimal Control Applications and Methods 20.4 199-211.
	Kalish, Shlomo, Vijay Mahajan, Eitan Muller. 1995. Waterfall and sprinkler new product strategies in competitive global markets. International Journal of Research in Marketing 12 105–119.
	Fershtman, Chaim, Vijay Mahajan, Eitan Muller. 1990. Market share pioneering advantage: a theoretical approach. Management Science 36 900-918.
	Narasimhan, Chakravarthi. 1989. Incorporating consumer price expectations in diffusion models. Marketing Science 8(4) 343-357.
	Dockner, Engelbert, Steffen Jorgensen. 1988. Optimal pricing strategies for new products in dynamic oligopolies. Marketing Science 7 (Fall) 315-334.
	Thompson, Gerald L., Jinn Tsair Teng. 1984. Optimal pricing and advertising policies for new product oligopoly models. Marketing Science 3 148–168.
	Teng, Jinn Tsair, Gerald L. Thompson. 1983. Oligopoly models for optimal advertising. Management Science 29 (September) 1087-1101.
	Reinganum, Jennifer F. 1981. On the diffusion of new technology: a game theoretic approach. Review of Economic Studies 48.3 (1981) 395-405.

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