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New-Product Forecasting Research with Focus on Diffusion Modeling

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Bass model


Definition:
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Count: 26
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Publications:

Karmeshu, Praveen Sharma. 2007. Truncating the hierarchy of moment equations based on point distribution—application to innovation diffusion. Mathematical and Computer Modelling 45.3-4 233-240.

Jiang, Zhengrui, Frank M. Bass, Portia Isaacson Bass. 2006. The virtual Bass model and the left-hand truncation bias in diffusion of innovation studies. International Journal of Research in Marketing 23 (1) 93-106.

Niu, Shun-Chen. 2006. A piecewise diffusion model of new-product demands. Operations Research 54, 4 678-695.

Boswijk, H. Peter, Philip Hans Franses. 2005. On the econometrics of the Bass diffusion model. Journal of Business and Economic Statistics 23 (3) 255–268.

Venkatesan, Rajkumar, Trichy V. Krishnan, V. Kumar. 2004. Evolutionary estimation of macro-level diffusion models using genetic algorithms: an alternative to nonlinear least squares. Marketing Science 23 (3) 451–464.

Kumar, S., J. M. Swaminathan. 2003. Diffusion of innovations under supply constraints. Operations Research 51 866–879.

Ho, Teck Hua, Sergei Savin, Christian Terwiesch. 2002. Managing demand and sales dynamics in new product diffusion under supply constraint. Management Science 48 (2) 187–206.

Islam, Towhidul, Denzil G. Fiebig, Nigel Meade. 2002. Modelling multinational telecommunications demand with limited data. International Journal of Forecasting 18 605–624.

Kumar, V., Trichy V. Krishnan. 2002. Multinational diffusion models: an alternative framework. Marketing Science 21 (3) 318–330.

Kumar, V., Trichy V. Krishnan. 2002. Research note: multinational diffusion models: an alternative framework. Marketing Science 21 (3) 318-332.

Venkatesan, Rajkumar, V. Kumar. 2002. A genetic algorithms approach to growth phase forecasting of wireless subscribers. International Journal of Forecasting 18(4) 625–646.

Niu, Shun-Chen. 2002. A stochastic formulation of the Bass model of new-product diffusion. Mathematical Problems in Engineering 8(3) 249–263.

Bass, Frank M., K. Gordon, T. L. Ferguson, M. L. Githens. 2001. DIRECTV: forecasting diffusion of a new technology prior to product launch. Interfaces 31 82–93.

Meade, Nigel, Towhidul Islam. 2001. Forecasting the diffusion of innovations. In Principles of forecasting. J. S. Armstrong (Ed.), Boston: Kluwer Academic Publishers.

Bass, Frank M., Dipak C. Jain, Trichy V. Krishnan. 2000. Modeling the marketing influence in new product diffusion. In New-Product Diffusion Models. V. Mahajan, E. Muller, & Y. Wind (Eds.) London: Kluwer Academic Publishers.

Krishnan, Trichy V., Frank M. Bass, V. Kumar. 2000. Impact of a late entrant on the diffusion of a new product/service. Journal of Marketing Research 37 (2) 269–278.

Kalish, Shlomo, Vijay Mahajan, Eitan Muller. 1995. Waterfall and sprinkler new product strategies in competitive global markets. International Journal of Research in Marketing 12 105–119.

Bass, Frank M., Trichy V. Krishnan, Dipak C. Jain. 1994. Why the Bass model fits without decision variables. Marketing Science 13(3) 203–223.

Sillup, George P. 1992. Forecasting the adoption of new medical technology using the Bass model. Journal of Health Care Marketing 12.4 42-51.

Hyman, Michael R. 1988. The timeliness problem in the application of bass-type new product growth models to durable sales forecasting. Journal of Business Research 16 (1) 31-47.

Akinola, Amos A. 1986. An application of the Bass model in the analysis of diffusion of coco-spraying chemicals among nigerian cocoa farmers. Journal of Agricultural Economics 37 (3) 395-404.

Meade, Nigel. 1984. The use of growth curves in forecasting market development – a review and appraisal. Journal of Forecasting 3 429–451.

Tigert, Douglas, Behrooz Farivar. 1981. The Bass new product growth model: a sensitivity analysis for a high technology product. Journal of Marketing 45 (Fall) 81-90.

Dodds, W. 1973. An application of the Bass model in long term new product forecasting. Journal of Marketing Research 10 (August) 308-311.

Nevers, John V. 1972. Extensions of a new product growth model. Sloan Management Review 13 (Winter) 78-79.

Bass, Frank M. 1969. A new product growth model for consumer durables. Management Science 15 215–227.



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