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Venkatesan, Rajkumar, Trichy V. Krishnan, V. Kumar. 2004. Evolutionary estimation of macro-level diffusion models using genetic algorithms: an alternative to nonlinear least squares. Marketing Science 23 (3) 451–464.
Venkatesan, Rajkumar, V. Kumar. 2002. A genetic algorithms approach to growth phase forecasting of wireless subscribers. International Journal of Forecasting 18(4) 625–646.
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