hazard models
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5 |
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| Publications: |
Grewal, Rajdeep, R. Mehta, F. R. Kardes. 2004. The timing of repeat purchases of consumer durable goods: the role of functional bases of consumer attitudes. Journal of Marketing Research 41(1) 101–115. |
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Bass, Frank M., Dipak C. Jain, Trichy V. Krishnan. 2000. Modeling the marketing influence in new product diffusion. In New-Product Diffusion Models. V. Mahajan, E. Muller, & Y. Wind (Eds.) London: Kluwer Academic Publishers. |
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Bass, Frank M., Trichy V. Krishnan, Dipak C. Jain. 1994. Why the Bass model fits without decision variables. Marketing Science 13(3) 203–223. |
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Sinha, Rajiv K., Murali Chandrashekaran. 1992. A split hazard model for analyzing the diffusion of innovations. Journal of Marketing Research 29 (1) 116-127. |
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Jain, Dipak C., Naufel J. Vilcassim. 1991. Investigating household purchase timing decisions: a conditional hazard function approach. Marketing Science 10.1 (1991) 1-23. |
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