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Mahajan, Vijay, Robert A. Peterson. 1982. Erratum to: "innovation diffusion in a dynamic potential adopter population". Management Science 28 1087.
Dodson, Jr., Joe A., Eitan Muller. 1978. Models of new product diffusion through advertising and word-of-mouth. Management Science 24 1568-1578.
Mahajan, Vijay, Robert A. Peterson. 1978. Innovation diffusion in a dynamic potential adopter population. Management Science 24 (15) 1589–1597.
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