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heterogeneity
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| Publications: |
Rahmandad, Hazhir, John D. Sterman. 2008. Heterogeneity and network structure in the dynamics of diffusion: comparing agent-based and differential equation models. Management Science 54, 5 998-1014. |
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Goswami, D., Karmeshu. 2004. Study of population heterogeneity in innovation diffusion model: estimation based on simulated annealing. Technological Forecasting and Social Change 71 705–722. |
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Van den Bulte, Christophe, Stefan Stremersch. 2004. Social contagion and income heterogeneity in new product diffusion: a meta-analytic test. Marketing Science 23 (4) 530–544. |
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Song, Inseong, Pradeep K. Chintagunta. 2003. A micromodel of new product adoption with heterogeneous and forward looking consumers: application to the digital camera category. Quantitative Marketing and Economics 1 371–407. |
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Bemmaor, A. C., Jonathan A. Lee. 2002. The impact of heterogeneity and ill-conditioning on diffusion model parameter estimates. Marketing Science 21 209–220. |
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Goldenberg, Jacob, Barak Libai, Eitan Muller. 2001. Using complex systems analysis to advance marketing theory development: modeling heterogeneity effects on new product growth through stochastic cellular automata. Academy of Marketing Science Review 9 1-27. |
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Gupta, Sachin, Dipak C. Jain, Mohanbir S. Sawhney. 1999. Modeling the evolution of markets with indirect network externalities: an application to digital television. Marketing Science 18 396–416. |
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Bemmaor, A. C. 1994. Modeling the diffusion of new durable goods: word-of-mouth effect versus consumer heterogeneity. ” In Research Traditions in Marketing, ed. Gilles Laurent, Gary L. Lilien, and Bernard Pras, Boston: Kluwer. |
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Mahajan, Vijay. 1994. Commentary on bemmaor, AC, modelling the diffusion of new durable goods: word-of mouth effect versus consumer heterogeneity. In Gilles Laurent, Gary L. Lilien, & Bernard Pras (Eds.), Research traditions in marketing . Boston, MA: Kluwer. |
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Jain, Dipak C., Naufel J. Vilcassim. 1991. Investigating household purchase timing decisions: a conditional hazard function approach. Marketing Science 10.1 (1991) 1-23. |
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Vilcassim, Naufel J., Dipak C. Jain. 1991. Modeling purchase-timing and brand-switching behavior incorporating explanatory variables and unobserved heterogeneity. Journal of Marketing Research 28.1 (1991) 29-41. |
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Gore, A. P., U. A. Lavaraj. 1987. Innovation diffusion in a heterogeneous population. Technological Forecasting and Social Change 32 (September) 163-167. |
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Jeuland, Abel P. 1981. Incorporating heterogeneity into parsimonious models of diffusion of innovation. Working Paper. Chicago: University of Chicago, Center for Research in Marketing. |
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Hernes, G. 1976. Diffusion and growth – the non-homogeneous case. Scandinavian Journal of Economics 78 427-436. |
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