marketing mix
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5 |
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| Publications: |
Ofek, Elie. 2005. Forecasting the adoption of a new product. Classroom Case. Harvard Business School. Case 9-505-062. |
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Bass, Frank M., Dipak C. Jain, Trichy V. Krishnan. 2000. Modeling the marketing influence in new product diffusion. In New-Product Diffusion Models. V. Mahajan, E. Muller, & Y. Wind (Eds.) London: Kluwer Academic Publishers. |
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Bass, Frank M., Trichy V. Krishnan, Dipak C. Jain. 1994. Why the Bass model fits without decision variables. Marketing Science 13(3) 203–223. |
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Jain, Dipak C. 1992. Marketing mix effects on the diffusion of innovations. Working Paper, Kellogg Graduate School of Management, Northwestern University. |
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Kalish, Shlomo, Subrata K. Sen. 1986. Diffusion models and the marketing mix for single products. In Innovation Diffusion Models of New Product Acceptance, Vijay Mahajan and Yoram Wind, eds. Cambridge, MA: Ballinger Publishing Company. |
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