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Eliashberg, Jehoshua, Mohanbir S. Sawhney. 1994. Modeling goes to hollywood: predicting individual differences in movie enjoyment. Management Science 40 (9) 1151–1173.
Mahajan, Vijay, Robert A. Peterson. 1982. Erratum to:innovation diffusion in a dynamic potential adopter population. Management Science 28 (September) 1087.
Mahajan, Vijay, Robert A. Peterson. 1978. Innovation diffusion in a dynamic potential adopter population. Management Science 24 (15) 1589–1597.
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