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network effects
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| Publications: |
Stremersch, Stefan, Gerard J. Tellis, Philip Hans Franses, Jeroen L.G. Binken. 2007. Indirect network effects in new product growth. Journal of Marketing 71 52-74. |
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Goldenberg, Jacob, Barak Libai, Eitan Muller, Sarit Moldovan. 2006. The NPV of bad news. International Journal of Research in Marketing 24 186-200. |
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Hauser, John R., Gerard J. Tellis, Abbie Griffin. 2006. Research on innovation: a review and agenda for marketing science. Marketing Science 25 (6) 687-717. |
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Bronnenberg, Bart J., Carl F. Mela. 2004. Market rollout and retailer adoption for new brands. Marketing Science 23(4) 500–518. |
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Nair, Harikesh, Pradeep K. Chintagunta, Jean Pierre Dube. 2004. Empirical analysis of indirect network effects in the market for personal digital assistants. Quantitative Marketing and Economics 2(1) 23–35. |
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Shankar, Venkatesh, Barry L. Bayus. 2001. Network effects and competition: an empirical analysis of the home video game industry. Strategic Management Journal 24(4) 375–389. |
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Gupta, Sachin, Dipak C. Jain, Mohanbir S. Sawhney. 1999. Modeling the evolution of markets with indirect network externalities: an application to digital television. Marketing Science 18 396–416. |
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Midgley, David F., Pamela Danvers Morrison, John H. Roberts. 1992. The effect of network structure in industrial diffusion processes. Research Policy 21(6) 533-552. |
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Katz, Michael L., Carl Shapiro. 1986. Technology adoption in the presence of network externalities. Journal of Political Economy 94 822-841. |
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