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Krishnan, Trichy V., Dipak C. Jain. 2006. Optimal dynamic advertising policy for new products. Management Science 52(12) 1957-1969.
Swami, Sanjeev, Pankaj J. Khairnar. 2006. Optimal normative policies for marketing of products with limited availability. Annals of Operations Research 143 (1) 107-121.
Chatterjee, Rabikar, Yoshi Sugita. 1990. New product introduction under demand uncertainty in competitive industries. Managerial and Decision Economics 11 1-12.
Thompson, Gerald L., Jinn Tsair Teng. 1984. Optimal pricing and advertising policies for new product oligopoly models. Marketing Science 3 148–168.
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