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New-Product Forecasting Research with Focus on Diffusion Modeling

Definition:
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Count:	3
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Publications:	Goldenberg, Jacob, Barak Libai, Eitan Muller. 2002. Riding the saddle: how cross-market communications can create a major slump in sales. Journal of Marketing 66(April) 1–16.
	Goldenberg, Jacob, Barak Libai, Eitan Muller. 2001. Talk of the network: a complex systems look at the underlying process of word-of-mouth. Marketing Letters 12 (3) 209–221.
	Goldenberg, Jacob, Sol Efroni. 2001. Using cellular automata modeling of the emergence of innovations. Technological Forecasting and Social Change 68 293-308.

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