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Muller, Eitan, Guy Yogev. 2006. When does the majority become a majority: empirical analysis of the time at which main market adopters purchase the bulk of our sales. Technological Forecasting and Social Change 73 (10) 1107-1120.
Moore, Geoffrey A. 1991. Crossing the chasm: marketing and selling technology products to mainstream customers. New York: HarperCollins.
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