choice models
| Definition: |
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6 |
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| Publications: |
Roberts, John H., Pamela Danvers Morrison, Charles J. Nelson. 2004. Implementing a prelaunch diffusion model: measurement and management challenges of the Telstra switching study. Marketing Science 23(2) 186–191. |
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Song, Inseong, Pradeep K. Chintagunta. 2003. A micromodel of new product adoption with heterogeneous and forward looking consumers: application to the digital camera category. Quantitative Marketing and Economics 1 371–407. |
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Fildes, Robert, V. Kumar. 2002. Telecommunications demand forecasting: a review. International Journal of Forecasting 18 (4) 489–522. |
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Jun, Duk Bin, Y. S. Park. 1999. A choice based diffusion model for multiple generations of products. Technological Forecasting and Social Change 61 45–58. |
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Weerahandi, Samaradasa, S. R. Dalal. 1992. A choice-based approach to the diffusion of a service: forecasting fax penetration by market segments. Marketing Science 11 (1) 39-53. |
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Meyer, Robert J., Arvin Sathi. 1985. A multiattribute model of consumer choice during product learning. Marketing Science 4 (Winter 1985) 41-61. |
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