software
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5 |
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| Publications: |
Haruvy, Ernan, Vijay Mahajan, Ashutosh Prasad. 2004. The effect of piracy on the market penetration of subscription software. Journal of Business 77 (2) 81-108. |
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Prasad, Ashutosh, Vijay Mahajan. 2003. How many pirates should a software firm tolerate: an analysis of piracy protection on the diffusion of software. International Journal of Research in Marketing 20 (4) 337-353. |
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Bayus, Barry L., Sanjay Jain, Ambar G. Rao. 2001. Truth or consequences: an analysis of vaporware and new product announcements. Journal of Marketing Research 38(February) 3–11. |
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Givon, Moshe, Vijay Mahajan, Eitan Muller. 1997. Assessing the relationship between user-based market share and unit salesbased market share for pirated software brands in competitive markets. Technological Forecasting and Social Change 55 131–144. |
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Givon, Moshe, Vijay Mahajan, Eitan Muller. 1995. Software piracy: estimation of lost sales and the impact on software diffusion. Journal of Marketing 59 29–37. |
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