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takeoff
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| Publications: |
Stremersch, Stefan, Gerard J. Tellis, Philip Hans Franses, Jeroen L.G. Binken. 2007. Indirect network effects in new product growth. Journal of Marketing 71 52-74. |
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Agarwal, Rajshree, Barry L. Bayus. 2004. Creating and surviving in new industries. ” In Advances in Strategic Management: Business Strategy over the Industry Lifecycle, vol. 21, ed. J.A.C. Baum and A.M. McGahan. Oxford: JAI/Elsevier. |
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Foster, Joseph A., Peter N. Golder, Gerard J. Tellis. 2004. Predicting sales takeoff for whirlpool’s new personal valet. Marketing Science 23 (2) 180–191. |
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Golder, Peter N., Gerard J. Tellis. 2004. Growing, growing, gone: cascades, diffusion, and turning points in the product life cycle. Marketing Science 23(2) 207–220. |
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Tellis, Gerard J., Stefan Stremersch, Eden Yin. 2003. The international takeoff of new products: the role of economics, culture and country innovativeness. Marketing Science 22 (2) 188–208. |
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Agarwal, Rajshree, Barry L. Bayus. 2002. Market evolution and sales takeoff of product innovations. Management Science 48 (8) 1024–1041. |
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Golder, Peter N., Gerard J. Tellis. 1997. Will it ever fly: modeling the takeoff of really new consumer durables. Marketing Science 16 (3) 256–270. |
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Golder, Peter N. 1994. Beyond diffusion: an explanatory model of takeoff and growth sales for consumer durables. Dissertation, University of Southern California, LA. |
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