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distribution channels
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| Publications: |
Luo, Lan, P. K. Kannan, Brian T. Ratchford. 2007. New product development under channel acceptance. Marketing Science 26, 2 149-163. |
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Bronnenberg, Bart J., Carl F. Mela. 2004. Market rollout and retailer adoption for new brands. Marketing Science 23(4) 500–518. |
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Elberse, Anita, Jehoshua Eliashberg. 2003. Demand and supply dynamics for sequentially released products in international markets: the case of motion pictures. Marketing Science 22 (3) 329–354. |
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Gatignon, Hubert A., Erin Anderson. 2002. Inter-channel competition and new product diffusion market making, market taking, and competitive effects in several European countries. Working Paper. |
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Lehmann, Donald R., Charles B. Weinberg. 2000. Sales through sequential distribution channels: an application to movies and videos. Journal of Marketing 64 (3) 18–33. |
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Swami, Sanjeev, Jehoshua Eliashberg, Charles B. Weinberg. 1999. Silverscreener: a modeling approach to movie screen management. Marketing Science 18 (3) 352-372. |
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Mesak, Hani I.. 1996. Incorporating price, advertising, and distribution into diffusion models of innovation: some theoretical and empirical results. Computers and Operations Research 23 (10) 1007-1023. |
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Sawhney, Mohanbir S., Jehoshua Eliashberg. 1996. A parsimonious model for forecasting gross box-office revenues of motion pictures. Marketing Science 15 (2) 113–131. |
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Jones, Morgan J., Christopher J. Ritz. 1991. Incorporating distribution into new products diffusion models. International Journal of Research in Marketing 8 91–112. |
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Jones, J. M., Charlotte H. Mason. 1990. The role of distribution in the diffussion of new durable consumer products. Working Paper. |
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