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Definition:
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Count:	21
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Publications:	Prins, Remco, Peter C. Verhoef. 2007. Marketing communication drivers of adoption timing of a new e-service among existing customers. Journal of Marketing 71 169-183.
	Krishnan, Trichy V., Dipak C. Jain. 2006. Optimal dynamic advertising policy for new products. Management Science 52(12) 1957-1969.
	Libai, Barak, Eitan Muller, Renana Peres. 2005. The role of seeding in multi-market entry. International Journal of Research in Marketing 22 (4) 375-393.
	Jun, Duk Bin, S. K. Kim, Y. S. Park, M. H. Park, A. R. Wilson. 2002. Forecasting telecommunication service subscribers in substitutive and competitive environments. International Journal of Forecasting 18 561–581.
	Bass, Frank M., Dipak C. Jain, Trichy V. Krishnan. 2000. Modeling the marketing influence in new product diffusion. In New-Product Diffusion Models. V. Mahajan, E. Muller, & Y. Wind (Eds.) London: Kluwer Academic Publishers.
	Fruchter, Gila E. 1999. Short communications: oligopoly advertising strategies with market expansion. Optimal Control Applications and Methods 20.4 199-211.
	Mesak, Hani I. 1996. Incorporating price, advertising, and distribution into diffusion models of innovation: some theoretical and empirical results. Computers and Operations Research 23 (10) 1007-1023.
	Parker, Philip M., Hubert A. Gatignon. 1996. Order of entry, trial diffusion, and elasticity dynamics: an empirical case. Marketing Letters 7.1 (1996) 95-109.
	Zufryden, Fred S. 1996. Linking advertising to Box office performance of new film releases: a marketing planning model. Journal of Advertising Research 36 (4) 29–41.
	Bass, Frank M., Trichy V. Krishnan, Dipak C. Jain. 1994. Why the Bass model fits without decision variables. Marketing Science 13(3) 203–223.
	Bayus, Barry L. 1992. Have diffusion rates been accelerating over time? Marketing Letters 3.3 (1992) 215-226.
	Feichtinger, Gustav. 1992. Hopf bifurcation in an advertising diffusion model. Journal of Economic Behavior and Organization 17 (3) 401-411.
	Fershtman, Chaim, Vijay Mahajan, Eitan Muller. 1990. Market share pioneering advantage: a theoretical approach. Management Science 36 900-918.
	Dockner, Engelbert, Steffen Jorgensen. 1988. Optimal advertising policies for diffusion models of new product innovations in monopolistic situations. Management Science 34 (January) 119-130.
	Mahajan, Vijay, Eitan Muller. 1986. Advertising pulsing policies for generating awareness for new products. Marketing Science 5 (Spring) 89-106.
	Kalish, Shlomo. 1985. A new product adoption model with pricing, advertising and uncertainty. Management Science 31 1569–1585.
	Thompson, Gerald L., Jinn Tsair Teng. 1984. Optimal pricing and advertising policies for new product oligopoly models. Marketing Science 3 148–168.
	Horsky, Dan, Leonard S. Simon. 1983. Advertising and the diffusion of new products. Marketing Science 2 (1) 1–17.
	Teng, Jinn Tsair, Gerald L. Thompson. 1983. Oligopoly models for optimal advertising. Management Science 29 (September) 1087-1101.
	Deal, Kenneth R. 1979. Optimizing advertising expenditures in a dynamic duopoly. Operations Research 27 (July-August) 682-692.
	Dodson, Jr., Joe A., Eitan Muller. 1978. Models of new product diffusion through advertising and word-of-mouth. Management Science 24 (November) 1568-1578.

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