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The Bass Model New-Product Forecasting Research Database Professor Frank M. Bass Bass Doctoral Tree About Bass's Basement

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New-Product Forecasting Research with Focus on Diffusion Modeling

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New-Product Forecasting Research Empirical-Cases Indices

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conjoint analysis

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Publications:	Lee, Jongsu, Youngsang Cho, Jeong-Dong Lee, Chul-Yong Lee. 2006. Forecasting future demand for large-screen television sets using conjoint analysis with diffusion model. Technological Forecasting and Social Change 73 (4) 362-276.
	Gupta, Sachin, Dipak C. Jain, Mohanbir S. Sawhney. 1999. Modeling the evolution of markets with indirect network externalities: an application to digital television. Marketing Science 18 396–416.
	Cestre, Ghislaine, Rene Y. Darmon. 1998. Assessing consumer preferences in the context of new product diffusion. International Journal of Research in Marketing 15 123-135.

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