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Updated 5/18/08

The Bass Model New-Product Forecasting Research Database Professor Frank M. Bass Bass Doctoral Tree About Bass's Basement

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New-Product Forecasting Research with Focus on Diffusion Modeling

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Bass's Basement
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Definition:
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Count:	4
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Publications:	Jiang, Zhengrui, Frank M. Bass, Portia Isaacson Bass. 2006. The virtual Bass model and the left-hand truncation bias in diffusion of innovation studies. International Journal of Research in Marketing 23 (1) 93-106.
	Bass, Frank M., K. Gordon, T. L. Ferguson, M. L. Githens. 2001. DIRECTV: forecasting diffusion of a new technology prior to product launch. Interfaces 31 82–93.
	Easingwood, Christopher J. 1989. An analogical approach to long term forecasting of consumer durable sales. International Journal of Forecasting 5 (1) 69–82.
	Thomas, Robert J. 1985. Estimating market growth for new products: an analogical diffusion model approach. Journal of Product Innovation Management 2 (March) 45-55.

Notes:

Portia Isaacson Basson 07/28/2008said:
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