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New-Product Forecasting Research with Focus on Diffusion Modeling

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application of diffusion model


Definition:
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Count: 14
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Publications:

Libai, Barak, Eitan Muller, Renana Peres. 2006. The diffusion of services. Working Paper, Tel Aviv University.

Bass, Frank M., K. Gordon, T. L. Ferguson, M. L. Githens. 2001. DIRECTV: forecasting diffusion of a new technology prior to product launch. Interfaces 31 82–93.

Karshenas, M., Paul Stoneman. 1992. A flexible model of technological diffusion incorporating economic factors with an application to the spread of colour television ownership in the UK. Journal of Forecasting 11 577–601.

Rose, Nancy L., Paul L. Joskow. 1990. The diffusion of new technologies evidence from the electric utility industry. Rand Journal of Economics 21 (3) 354-373.

Bayus, Barry L., Saman Hong, Russell P. Labe, Jr. 1989. Developing and using forecasting models of consumer durables. Journal of Production and Innovation Management 6 5–19.

Mesak, Hani I., W. M. Mikhail. 1988. Prelaunch sales forecasting of a new industrial product. Omega 16 (1) 41-51.

Levin, Sharon G., Stanford L. Levin, John B. Meisel. 1987. A dynamic analysis of the adoption of a new technology: the case of optical scanners. Review of Economics and Statistics 69.1 (1987) 12-17.

Akinola, Amos A. 1986. An application of the Bass model in the analysis of diffusion of coco-spraying chemicals among nigerian cocoa farmers. Journal of Agricultural Economics 37 (3) 395-404.

Kalish, Shlomo, Gary L. Lilien. 1986. Applications of innovation diffusion models in marketing. In Innovation Diffusion Models of New Product Acceptance, Vijay Mahajan and Yoram Wind, eds. Cambridge, MA: Ballinger Publishing Company.

Lancaster, G. A., G. Wright. 1983. Forecasting the future of video using a diffusion model. European Journal of Marketing 17 (2) 70-79.

Randles, F. 1983. On the diffusion of computer terminals in an established engineering environment. Management Science 29 (April) 465-476.

Lawrence, Kenneth D., William H. Lawton. 1984. Applications of diffusion models: some empirical results. In New-Product Forecasting: Models and Applications, Yoram Wind, Vijay Mahajan, and R.C. Cardozo, eds. Lexington, MA: Lexington Books.

Mahajan, Vijay. 1975. Computers in hospitals a diffusion study. Dissertation. Austin, TX.

Bird, John, Halvor Darracott. 1968. Developing and using the US army long range technological forecast. In Technology Forecasting for Industry and Government. James Bright (Ed.) Prentice Hall: New Jersey.



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