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Yeon, Seung-jun, Sang-hyun Park, Sang-wook Kim. 2006. A dynamic diffusion model for managing customer expectations and satisfaction. Technological Forecasting and Social Change 73 (6) 648-665.
Narasimhan, Chakravarthi. 1989. Incorporating consumer price expectations in diffusion models. Marketing Science 8(4) 343-357.
Holak, Susan L., Donald R. Lehmann, Fareena Sultan. 1987. The role of expectations in the adoption of innovative consumer durables: some preliminary evidence. Journal of Retailing 63 (Fall) 243-259.
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