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innovators, imitators, laggards, etc.
| Definition: |
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| ___________ |
| Count: |
13 |
| ___________ |
| Publications: |
Goldenberg, Jacob, Shaul Oreg. 2007. Laggards in disguise: resistance to adopt and the leapfrogging effect. Technological Forecasting and Social Change 74 1272-1281. |
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Hauser, John R., Gerard J. Tellis, Abbie Griffin. 2006. Research on innovation: a review and agenda for marketing science. Marketing Science 25 (6) 687-717. |
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Mahajan, Vijay, Eitan Muller. 1998. When is it worthwhile targeting the majority instead of the innovators in a new product launch? Journal of Marketing Research 35 488-495. |
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Eliashberg, Jehoshua, Steven M. Shugan. 1997. Film critics: influencers or predictors? Journal of Marketing 61 68–78. |
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Morrison, Pamela Danvers. 1995. A framework for studying the adoption of technological innovations by organisations and the role of leading edge users. Dissertation. The University of New South Wales, Australian Graduate School of Management. |
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Gauvin, Stephane, Rajiv K. Sinha. 1993. Innovativeness in industrial organizations a two-stage model of adoption. International Journal of Research in Marketing 10 165-183. |
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Venkatraman, Meera P. 1991. The impact of innovativeness and innovation type on adoption. Journal of Retailing 67(1) 51–67. |
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Mahajan, Vijay, Eitan Muller, Rajendra K. Srivastava. 1990. Determination of adopter categories using innovation diffusion models. Journal of Marketing Research 27 (1) 37–50. |
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Feick, Lawrence F., Linda L. Price. 1987. The market maven: a diffuser of marketplace information. Journal of Marketing 51 (January) 83-97. |
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Silver, Steven D. 1984. A simple mathematical theory of innovative behavior: a comment. Journal of Consumer Research 10 (March) 441-444. |
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Midgley, David F., Grahame R. Dowling. 1978. Innovativeness: the concept and its measurement. Journal of Consumer Research 4(March) 229–242. |
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Robertson, Thomas S. 1967. Determinants of innovative behavior. In Proceedings of the American Marketing Association, R. Moyer, ed. Chicago: American Marketing Association. |
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Robertson, Thomas S. 1967. The process of innovation and the diffusion of innovation. Journal of Marketing 31.1 (1967) 14-19. |
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