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Updated 5/18/08

The Bass Model New-Product Forecasting Research Database Professor Frank M. Bass Bass Doctoral Tree About Bass's Basement

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New-Product Forecasting Research with Focus on Diffusion Modeling

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automobile market

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Count:	4
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Publications:	Zettelmeyer, Florian, Paul Stoneman. 1992. Testing alternative models of new product diffusion. Economics of Innovation and New Technology 2 (4) 283-308.
	Urban, Glen L., John R. Hauser, John H. Roberts. 1990. Prelaunch forecasting of new automobiles: models and implementation. Management Science 36, 4 401-421.
	Berkovec, James. 1985. New car sales and used car stocks: a model of the automobile market. Rand Journal of E\conomics 16 (2) 195-214.
	Morrison, Donald G.. 1979. Purchase intentions and purchase behavior. Journal of Marketing 43 (2) 65-74.

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