Home
Login
Register
©2008
Bass's Basement
Research Institute
Sitemap
|
|
diffusion models -- perspective, tutorial, comparison and review
| Definition: |
|
| ___________ |
| Count: |
37 |
| ___________ |
| Publications: |
Chandrasekaran, Deepa, Gerard J. Tellis. 2007. A critical review of marketing research on diffusion of new products. Review of Marketing Research 2 39-80. |
|
Muller, Eitan, Renana Peres, Vijay Mahajan. 2007. Innovation diffusion and new product growth: beyond a theory of communication. Working Paper. |
|
Geroski, P. A. 2000. Models of technology diffusion. Research Policy 29 603–625. |
|
Lilien, Gary L., Arvind Rangaswamy, Christophe Van den Bulte. 2000. Diffusion models: managerial applications and software. In New-Product Diffusion Models. V.Mahajan, E. Muller, & Y. Wind (Eds.), London: Kluwer Academic Publishers. |
|
Mahajan, Vijay, Eitan Muller, Yoram Wind. 2000. New product diffusion models: from theory to practice. ” In New-Product Diffusion Models, ed. Mahajan, V., Eitan Muller, Yoram Wind, Boston: Kluwer Academic. |
|
Mahajan, Vijay, Eitan Muller, Yoram Wind. 2000. New-Product diffusion models. Boston: Kluwer Academic. |
|
Baptista, Rui. 1999. The diffusion of process innovations: a selective review. International Journal of Industrial Organisation 18 515–535. |
|
Grubler, Arnulf. 1997. Time for a change: on the patterns of diffusion of innovation. Technological Trajectories and the Human Environment 125 14-32. |
|
Mahajan, Vijay, Eitan Muller, Frank M. Bass. 1995. Diffusion of new products: empirical generalizations and managerial uses. Marketing Science 14 (2) 79-88. |
|
Rogers, Everett M. 1995. Diffusion of innovations. New York: Free Press. |
|
Parker, Philip M. 1994. Aggregate diffusion forecasting models in marketing: a critical review. International Journal of Forecasting 10 353–80. |
|
Mahajan, Vijay, Eitan Muller, Frank M. Bass. 1993. New-product diffusion models. In Handbook in operations research and management science: Chapter 8. Marketing, vol. 5. Amsterdam, Netherlands: North Holland. |
|
Parker, Philip M. 1993. Choosing among diffusion models: some empirical evidence. Marketing Letters 4.1 (1993) 81-94. |
|
Modis, Theodore. 1992. Predictions society's telltale signature reveals the past and forecasts the future. New York: Simon & Schuster. |
|
Mahajan, Vijay, Eitan Muller, Frank M. Bass. 1990. New product diffusion models in marketing: a review and directions for research. Journal of Marketing 54 1–26. |
|
Mahajan, Vijay, Yoram Wind. 1988. New product forecasting models, directions for research and implementation. International Journal of Forecasting 4(3) 341–358. |
|
Bass, Frank M. 1986. The adoption of a marketing model: comments and observations. In Innovation Diffusion Models of New Product Acceptance, Vijay Mahajan and Yoram Wind, eds., Cambridge, MA: Ballinger Publishing Company. |
|
Mahajan, Vijay, Yoram Wind. 1986. Innovation diffusion models of new product acceptance. Cambridge, Mass: Ballinger. |
|
Mahajan, Vijay, Yoram Wind. 1986. Innovation diffusion models of new product acceptance: a reexamination. In Innovation Diffusion Models of New Product Acceptance, Vijay Mahajan and Yoram Wind, eds. Cambridge, MA: Ballinger Publishing Company. |
|
Gatignon, Hubert A., Thomas S. Robertson. 1986. Integration of consumer diffusion theory and diffusion models: new research directions. In Innovation Diffusion Models of New Product Acceptance. Mahajan, V. Wind, Y. (Eds.) Cambridge, Mass: Ballinger. |
|
Gatignon, Hubert A., Thomas S. Robertson. 1985. A propositional inventory for new diffusion research. Journal of Consumer Research 11(March) 849–867. |
|
Mahajan, Vijay, Robert A. Peterson. 1985. Models for innovation diffusion. California, USA: Sage. |
|
Rao, Sanjay Kumar. 1985. An empirical comparison of sales forecasting models. Journal of Product Innovation Management 2 (December) 232-242. |
|
Rao, Ram C., Frank M. Bass. 1985. Competition, strategy, and price dynamics: a theoretical and empirical investigation. Journal of Marketing Research 22 (August) 283-296. |
|
Wind, Yoram, Vijay Mahajan, Richard N. Cardozo. 1984. New-Product forecasting: models and applications. Lexington Books. |
|
Assmus, Gert. 1984. New product forecasting. Journal of Forecasting 3 121-138. |
|
Rogers, Everett M. 1983. Diffusion of innovations, 3rd ed. New York: The Free Press. |
|
Trajtenberg, Manuel, Shlomo Yitzhaki. 1989. The diffusion of innovations a methodological reappraisal. Journal of Business and Economic Statistics 7 (1) 35-47. |
|
Brown, Lawrence. 1981. Innovation diffusion: a new perspective. Contemporary Sociology 11 (5) 556-557. |
|
Jeuland, Abel P. 1981. Parsimonious models of diffusion of innovation: part A, derivations and comparisons. Working Paper, Graduate School of Business, University of Chicago. |
|
Mahajan, Vijay, Eitan Muller. 1979. Innovation diffusion and new product growth models in marketing. Journal of Marketing 43 (Fall) 55-68. |
|
Lekvall, P., C. Wahlbin. 1973. A study of some assumptions underlying innovation diffusion functions. Swedish Journal of Economics 75 362-377. |
|
Bernhardt, Irwin, Kenneth M. Mackenzie. 1972. Some problems in using diffusion models for new products. Management Science 19 187–200. |
|
Bright, James. 1968. The manager of technological forecasting. In Technology Forecasting for Industry and Government. James Bright (Ed.) Prentice Hall: New Jersey. |
|
Cetron, Marvin, Thomas Monahan. 1968. An evaluation and appraisal of various approaches to technological forecasting. In Technology Forecasting for Industry and Government. James Bright (Ed.) Prentice Hall: New Jersey. |
|
Rogers, Everett M. 1962. Diffusion of innovations. New York: The Free Press. |
|
Hagerstrand, Torsten. 1953. Innovation diffusion as a spatial process. Chicago: University of Chicago Press. |
Ask or answer a question, provide enlightenment or start a discussion. To Note anonymously, select your Handle from the dropdown on the right.
Add a Note
|