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| Publications: |
Herzenstein, Michal, Steven S. Posavac, J. Josko Brakus. 2007. Adoption of new and really new products: the effects of self-regulation systems and risk salience. Journal of Marketing Research 44 251-260. |
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Tang, H. K. 2006. Adoption of navigation technologies: five historical and contemporary cases. Technological Forecasting and Social Change 73 845-859. |
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Stoneman, Paul. 2002. The economics of technological diffusion. Cambridge, MA: Blackwell. |
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Boulding, William, Ruskin Morgan, Richard Staelin. 1997. Pulling the plug to stop the new product drain. Journal of Marketing Research 34(February) 164–176. |
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Mishra, Sanjay, Dongwook Kim, Dae Hoon Lee. 1996. Factors affecting new product success: cross-country comparisons. Journal of Product Innovation Management 13 530-550. |
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Moore, Geoffrey A. 1991. Crossing the chasm: marketing and selling technology products to mainstream customers. New York: HarperCollins. |
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Meyer, Robert J., Arvin Sathi. 1985. A multiattribute model of consumer choice during product learning. Marketing Science 4 (Winter 1985) 41-61. |
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Hofstede, G. 1984. Culture’s consequences: international differences in work related values. London: Sage. |
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Douglas, S. P., C. S. Craig. 1983. International marketing research. PH/AMA series in marketing. Englewood Cliffs, N.J.: Prentice-Hall. |
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Narasimhan, Chakravarthi, Subrata K. Sen. 1983. New product models for test market data. Journal of Marketing 47.1 (1983) 11-24. |
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Midgley, David F. 1976. A simple mathematical theory of innovative behavior. Journal of Consumer Research 3(June) 31–41. |
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Gregg, J. V., C. H. Hassel, J. T. Richardson. 1964. Mathematical trend curves: an aid to forecasting. Edinburgh: Oliver and Boyd. |
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