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life cycle, product
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12 |
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| Publications: |
Sood, Ashish, Gerard J. Tellis. 2005. Technological evolution and product innovation. Journal of Marketing 69(3) 152–168. |
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Golder, Peter N., Gerard J. Tellis. 2004. Growing, growing, gone: cascades, diffusion, and turning points in the product life cycle. Marketing Science 23(2) 207–220. |
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Bayus, Barry L. 1994. Are product life cycles really getting shorter? Journal of Product Innovation Management 11 300-308. |
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Easingwood, Christopher J. 1988. Product lifecycle patterns for new industrial products. R&D Management 18(1) 23-32. |
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Easingwood, Christopher J. 1987. Early product lifecycle forms for infrequently purchased major products. International Journal of Research in Marketing 4 (1) 3–9. |
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Simon, Hermann, Karl-Heinz Sebastian. 1987. Diffusion and advertising: the German telephone campaign. Management Science 45 1-466. |
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Day, George. 1981. The product life cycle: analysis and application issues. Journal of Marketing 41 60–67. |
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Qualls, William J., Richard W. Olshavsky, Ronald E. Michaels. 1981. Shortening of the PLC: an empirical test. Journal of Marketing 45.4 (1981) 76-80. |
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Vernon, R. 1979. The product cycle hypothesis in a new international environment. In Wortzel, H and Wortzel, L. H. (eds), Strategic Management of Multinational Corporations: The Essentials. John Wiley & Sons, New York. |
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Wasson, Chester. 1978. Dynamic competitive strategy and product life cycles. 3d ed. Austin, TX: Austin Press. |
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Parsons, L. J. 1975. The product life cycle and time-varying advertising elasticities. Journal of Marketing Research 12.4 476-480. |
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Cox, Jr., W. E. 1967. Product life cycles as marketing models. Journal of Business 40 375–384. |
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