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New-Product Forecasting Research with Focus on Diffusion Modeling

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competition, alliances, firm entry and product launch timing

Definition:
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Count: 38
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Publications:

Ding, Min, Jehoshua Eliashberg. 2008. A dynamic competitive forecasting model incorporating dyadic decision making. Management Science 54 (4) 820-834.

Bayus, Barry L., Wooseong Kang, Rajshree Agarwal. 2007. Creating growth in new markets: a simultaneous model of firm entry and price. Journal of Product Innovation Management 24 139-155.

Bayus, Barry L., Rajshree Agarwal. 2007. The role of pre-entry experience, entry timing, and product technology strategies in explaining firm survival. Management Science 53, 12 1887-1902.

Srinivasan, Raji, Pamela Haunschild, Rajdeep Grewal. 2007. Vicarious learning in new product introductions in the early years of a converging market. Management Science 53, 1 16-28.

Srinivasan, Raji, Gary L. Lilien, Arvind Rangaswamy. 2006. The emergence of dominant designs. Journal of Marketing 70 1-17.

Debruyne, Marion, David J. Reibstein. 2005. Competitor see, competitor do: incumbent entry in new market niches. Marketing Science 24 (1) 55-66.

Roberts, John H., Charles J. Nelson, Pamela Danvers Morrison. 2005. A prelaunch diffusion model for evaluating market defense strategies. Marketing Science 24 (1) 150-164.

Savin, Sergei, Christian Terwiesch. 2005. Optimal product launch times in a duopoly: balancing life-cycle revenues with product cost. Operations Research 53 (1) 26-47.

Agarwal, Rajshree, Barry L. Bayus. 2004. Creating and surviving in new industries. ” In Advances in Strategic Management: Business Strategy over the Industry Lifecycle, vol. 21, ed. J.A.C. Baum and A.M. McGahan. Oxford: JAI/Elsevier.

Prasad, Ashutosh, Bart J. Bronnenberg, Vijay Mahajan. 2004. Product entry timing in dual distribution channels: the case of the movie industry. Review of Marketing Science 2(1) 1-18.

Roberts, John H., Pamela Danvers Morrison, Charles J. Nelson. 2004. Implementing a prelaunch diffusion model: measurement and management challenges of the Telstra switching study. Marketing Science 23(2) 186–191.

Agarwal, Rajshree, Barry L. Bayus. 2002. Market evolution and sales takeoff of product innovations. Management Science 48 (8) 1024–1041.

Versluis, C. 2002. DRAMs, fiber and energy compared with three models of penetration. Technological Forecasting and Social Change 69 263–286.

Roberts, John H., Charles J. Nelson, Pamela Danvers Morrison. 2002. Defending the beachhead: Telstra vs Optus. Working Paper.

Gruber, H., Frank Verboven. 2001. The diffusion of mobile telecommunication services in the European Union. European Economic Review 45 577–588.

Shankar, Venkatesh, Barry L. Bayus. 2001. Network effects and competition: an empirical analysis of the home video game industry. Strategic Management Journal 24(4) 375–389.

Chatterjee, Rabikar, Jehoshua Eliashberg, Vithala R. Rao. 2000. Dynamic models incorporating competition. In New-Product Diffusion Models. Vijay Mahajan, Eitan Muller, and Yoram Wind, Eds. New York: Kluwer Academic Publisher.

Krishnan, Trichy V., Frank M. Bass, V. Kumar. 2000. Impact of a late entrant on the diffusion of a new product/service. Journal of Marketing Research 37 (2) 269–278.

Venkatesh, R., Vijay Mahajan, Eitan Muller. 2000. Dynamic co-marketing alliances: when and why do they succeed or fail? International Journal of Research in Marketing 17 1-31.

Kim, Namwoon, Eileen Bridges, Rajendra K. Srivastava. 1999. A simultaneous model for innovative product category sales diffusion and competitive dynamics. International Journal of Research in Marketing 16 (2) 95-111.

Kohli, Rajeev, Donald R. Lehmann, Jae H Pae. 1999. Extent and impact of incubation time in new product diffusion. Journal of Product Innovation Management 16 134–144.

Krider, Robert E., Charles B. Weinberg. 1998. Competitive dynamics and the introduction of new products: the motion picture timing game. Journal of Marketing Research 35 (1) 1-15.

Radas, Sonja, Steven M. Shugan. 1998. Seasonal marketing and timing new product introductions. Journal of Marketing Research 35 (3) 296-315.

Bayus, Barry L., Sanjay Jain, Ambar G. Rao. 1997. Too little, too early: introduction timing and new product performance in the personal digital assistant industry. Journal of Marketing Research 34(February) 50–63.

Parker, Philip M., Hubert A. Gatignon. 1996. Order of entry, trial diffusion, and elasticity dynamics: an empirical case. Marketing Letters 7.1 (1996) 95-109.

Parker, Philip M., Hubert A. Gatignon. 1994. Specifying competitive effects in diffusion models: an empirical analysis. International Journal of Research in Marketing 11 17–39.

Mahajan, Vijay, Subhash Sharma, Robert D. Buzzell. 1993. Assessing the impact of competitive entry on market expansion and incumbent sales. Journal of Marketing 57 39–52.

Fershtman, Chaim, Vijay Mahajan, Eitan Muller. 1990. Market share pioneering advantage: a theoretical approach. Management Science 36 900-918.

Lilien, Gary L., Eunsang Yoon. 1990. The timing of competitive market entry: an exploratory study of new industrial products. Management Science 36, 5 568-585.

Gatignon, Hubert A., Thomas S. Robertson. 1989. Technology diffusion: an empirical test of competitive effects. Journal of Marketing 53.1 (1989) 35-49.

Reinganum, Jennifer F. 1989. The timing of innovation: research, development, and diffusion. In Handbook of Industrial Organization, R. Schmalensee and R.D. Willig, eds., New York: North Holland.

Wilson, Lynn O., John A. Norton. 1989. Optimal entry time for a product line extension. Marketing Science 8 (Winter) 1-17.

Nooteboom, B. 1989. Diffusion, uncertainty and firm size. International Journal of Research in Marketing 6 (2) 109–128.

Eliashberg, Jehoshua, Abel P. Jeuland. 1986. The impact of competitive entry in a developing market upon dynamic pricing strategies. Marketing Science 5 (Winter) 20-36.

Kalish, Shlomo, Gary L. Lilien. 1986. A market entry timing model for new technologies. Management Science 32(4) 194–205.

Dolan, Robert J., Abel P. Jeuland, Eitan Muller. 1986. Models of new product diffusion: extension to competition against existing and potential firms over time. In Innovation Diffusion Models of New Product Acceptance. Mahajan, V. Wind, Y. (Eds.) Cambridge, Mass: Ballinger.

Wernerfelt, Birger. 1985. The dynamics of prices and market shares over the product life cycle. Management Science 31.8 (1985) 928-939.

Reinganum, Jennifer F. 1981. Market structure and the diffusion of new technology. Bell Journal of Economics 12 (2) 618–624.

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