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by Rajshree Agarwal
by Barry L. Bayus
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Rajshree Agarwal
Barry L. Bayus
competition, alliances, firm entry and product launch timing
takeoff
Agarwal, Rajshree, Barry L. Bayus. 2002. Market evolution and sales takeoff of product innovations. Management Science 48 (8) 1024–1041.
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