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by Rajshree Agarwal

by Barry L. Bayus

New-Product Forecasting Research with Focus on Diffusion Modeling

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Market evolution and sales takeoff of product innovations


Authors:

Rajshree Agarwal

Barry L. Bayus

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Year:2002
Paper in Journal: Management Science
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NPF Subjects:

competition, alliances, firm entry and product launch timing

takeoff

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Empirical Cases: Empirical cases not yet indexed
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Link to Pub:

Agarwal, Rajshree, Barry L. Bayus. 2002. Market evolution and sales takeoff of product innovations. Management Science 48 (8) 1024–1041.

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