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by J. S. Armstrong

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New-Product Forecasting Research with Focus on Diffusion Modeling

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Forecasting methods for marketing – review of empirical research

Authors:

J. S. Armstrong

R. J. Brodie

S. H. McIntyre
___________
Year:1987
Paper in Journal: International Journal of Forecasting
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Form: Review
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NPF Subjects:

purchase intentions
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Empirical Case: None
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Link to Pub:

Armstrong, J. S., R. J. Brodie, S. H. McIntyre. 1987. Forecasting methods for marketing – review of empirical research. International Journal of Forecasting 3 355–376.
___________

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