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by Johan Arndt

New-Product Forecasting Research with Focus on Diffusion Modeling

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Role of product-related conversations in the diffusion of a new product

Authors:

Johan Arndt
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Year:1967
Paper in Journal: Journal of Marketing Research
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NPF Subjects:

word of mouth, social contagion and social networks
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Empirical Case: None
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Link to Pub:

Arndt, Johan. 1967. Role of product-related conversations in the diffusion of a new product. Journal of Marketing Research 4 (August) 291-295.
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