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by Frank M. Bass

New-Product Forecasting Research with Focus on Diffusion Modeling

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The adoption of a marketing model: comments and observations

Authors:

Frank M. Bass
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Year:1986
Paper in Book: 1329
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NPF Subjects:

diffusion models -- perspective, tutorial, comparison and review
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Empirical Case: None
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Link to Pub:

Bass, Frank M. 1986. The adoption of a marketing model: comments and observations. In Innovation Diffusion Models of New Product Acceptance, Vijay Mahajan and Yoram Wind, eds., Cambridge, MA: Ballinger Publishing Company.
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